Iavi Rotberg

Iavi Rotberg

Head of Analysis Iasi @ Endava

Shape commercial IT solutions that win

When it comes to a commercial IT solution, in the case of bespoke software development, it is not always obvious what your customer’s primary concern is and what the critical capabilities needed to construct the solution are. These two factors are the key enablers for closing the deal and should be understood. This is the very point where the shaping is initiated, having as the ultimate goal to satisfy the customer needs, culture and traditions. By working vice versa, from the commercial viability to the solution, chances are that the options proposed are sub-optimal or, even if some part are good, the overall is still below customer expectations. This article explores a way to shape IT solutions that are welcomed by clients.


  • comply advantage
  • ntt data
  • 3PillarGlobal
  • Betfair
  • Telenav
  • Accenture
  • Siemens
  • Bosch
  • FlowTraders
  • MHP
  • Connatix
  • MetroSystems
  • BoatyardX
  • Colors in projects