The last few years have seen a great change in people’s mentality about software and the way they use it. This change has been brought upon us by the omnipresence of smartphones, the advent of cloud-based computing and, lately, by the Internet of things (IoT). Combine this with the ever-increasing competition of software companies on a relatively slow-growing market, and you get to the point where we are now. Nowadays, people expect to have ever-improving software on their devices, with the newest features in the shortest time possible. There is an upside to all of this: People are willing to cut you some slack when it comes to small glitches and problems in your software, knowing that you will fix them in the next release. So, now comes the point I want to discuss. How do you live up to the expectations? In our opinion, the answer is implementing Continuous Delivery for your projects.