Issue 46

Developing design while Designing development

Bogdan Apetrii
Professional Human Being @Subsign

It seems like a common sense idea: Designers and developers must work together.

However, all too often, these individuals work apart while working on the very same project. The designer works to create elements, colour palettes and typography that looks great, while the developer codes and prepares the material for web publishing. This can cause discord between the designer, the web developer and, at the end, the final design itself.

If designers and developers work together on projects from start to finish, the result is a more cohesive web project with great aesthetics, good user interface and clean code. There is less work and rework during the collaborative process, hopefully resulting in a project that can be completed in less time.

A Designer's Job

First, it is important to really think about each job on its own. A designer uses graphics and graphic design software (think Adobe Photoshop,Illustrator and InDesign)​ to create a look for the product. This design is then married with coding to bring it to life.

The designer may not always be the person writing the code and, in some cases, the designer can work independently of the team who will take a project design live. Much of a designer's job is creative and uses both intuition and imagination, often characteristics of people who are considered right­brained. People in this field may continue their educations in a variety of fields but are most commonly drawn to graphic design and the arts. Designers collect work portfolios to showcase their projects for potential employers. The best designers have a strong grasp on a variety of concepts including colour and typography, space relationships, audience and user experience.

A Developer's Job

While aspects of a developer's job may resemble that of a designer, the role can be quite different as well.

A developer builds the backbone of websites or app, typically from the ground up, and knows specific languages. HTML, Javascript, JQuery and CSS are among the tools in their kit. Developers, historically, do not focus on making something look visually appealing, but create products with clean code that are technically sound.

Developers are often thought of as left­brained workers. Skills ranging from technical ability and thinking to logic are an essential part of their repertoires. They may have degrees in a variety of fields such as computer science or programming. Most employers will require a portfolio during the hiring process. The best developers are often detail oriented and are keen on specifics.

Designer vs. Developer

Typically web designers use graphic design software such as Adobe Photoshop and Illustrator to create the way in which websites and elements will look like. This aesthetic is then coded using HTML, Javascript, jQuery, CSS and other programming languages by a web developer, to make everything work on the web.

While designers and developers may often work from separate rooms or even countries, each needs the skills of the other to create a complete website. Therefore, they have to work together.

PROs of Working Together

Simply put, the main reason for which designers and developers should work together is to create a more complete project. From the look to the interactions and the experience itself, the project will only become better when designers and developers collaborate. (And it's almost impossible not to these days.)

Collaboration brings along plenty of other benefits:

CONs of Working Together

While I'd like to say that there are not CONs to working together, that would be naive.

There are not many downsides to collaboration, but there are two things to consider:

  1. There can be some costs associated to having everyone getting together at the same time, especially if workers are not typically in the same location. Use tools for teleconferencing and online sharing to communicate when you cannot get everyone in the same room at the same time.

  2. Sometimes people will disagree or just will not get along. But we are all grown­ups, right? We can work it through.

Now that you are thinking about all the reasons why you should work with a designer or developer, how can you put it into action? It starts with clear communication.

Designers and Developers have to put the project first and think about the big picture during the process and as decisions are made. Understand that you will win some and lose some fights along the way.

The best place to start is by taking your co­designer or developer out to lunch, or coffee or for a walk. Get to know them and their style before you draw the first sketch or wireframe. Talk about how you plan to work together as a team and set some ground rules.

Everyone involved in the project should make a point to check in, with everyone else, often (maybe even schedule it into the project calendar)​ to make sure that everyone is on task and on time. Remember to be nice. Offer constructive criticism and be open to feedback from others. Be open to the fact that you are going to learn new things along the way, be appreciative of that.

5 Tips for Designers

5 Tips for Developers

One of the greatest bits of advice for designers and developers is not all that new, but is still relevant. The "​Manifesto for Agile Software Development​" highlights four principles that all designers, developers and interaction designers should live by.

  1. Individuals and interactions over processes and tools

  2. Working software over comprehensive documentation

  3. Customer collaboration over contract negotiation

  4. Responding to change over following a plan

Skills Everyone Can Benefit From

To help bridge the gap between designers and developers and to better work in concert, both types of web professionals need to speak the language of the other. Designers and developers should start to expand their skill sets.

Every designer and developer should have a basic understanding and knowledge of:

Two Jobs, One Goal

At the end of the day, both web designers and web developers are working toward a singular goal — to create a website or app that entices and attracts users.

To do this, both the design and development must be sound. A site needs to look good and function properly. The colours and imagery need to reflect the brand, while the interface needs to encourage visitors to take a desired action.

The defined lines between designers and developers are becoming more blurred as more designers are learning to code and more developers are paying close attention to design theory. (This is just one of the reasons why design and development articles and tutorials are so popular.) We are all beginning to see that the future of the field includes the title web designer/developer.

Can You Be a Designer and Developer?

All the differences seem to imply that designers and developers are two very different jobs or roles.

However, they don't have to be.

You can be a designer and developer at the same time. More people are beginning to label themselves in this way and it is becoming an in­demand skill­set. Design and development are converging for a number of people, even for designers who never considered learning development and vice versa.


The question really starts to become less about why designers and developers should work together, but how they can work better and how they can understand each other's duties. At the end of the day, both jobs have a singular goal: To create phenomenal products.

The thing we really need to start thinking about is designing development. The reality is that all development is design and all design is development. You cannot have one without the other, and as design becomes increasingly complicated, this will become even more true. So, maybe what we need is a new job description or a new title that shows that designers and developers are linked.



  • Accenture
  • Bosch
  • ntt data
  • Betfair
  • FlowTraders
  • MHP
  • Connatix
  • BoatyardX
  • metro.digital
  • Colors in projects