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Issue 7

Art & IT: overcoming the conventional framework by stimulating creativity

Rodica Manolache
Marketing & PR Specialist
@.msg systems Romania
OTHERS
Let’s put aside facts and figures. Beyond annual turnover and technology, the real drivers of a business are people, their creativity and how they collaborate in order to provide services or software systems desired by the client. Software solutions have often been the innovative factor that turned conventional business services, offering customers’ significant added value. While the processes of a certain domain, such as automotive, insurance or banking are standard, the software platform that is at the basis of their innovation makes the difference between an innovative and a standard service.

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