Walking Month – how can you turn walking into a good deed?
It all started in 2010 as an internal competition for staff members in order to promote a healthy life style (keep walking, leave your car at home) and social interaction among staff members (team walkers). The competition grew in popularity over time, a popularity nobody anticipated. More and more people registered. People started running in the park in the evening because they did not reach the number of scheduled steps for the day. People started posting pictures from weddings and christianings where the contest bracelet can be seen in the foreground, or pictures from company parties where new records were established, or pictures of people telling their peers they achieved few steps. This was the general mood throughout the Walking Month competition.